South Carolina's  manufacturing sector is growing at a record pace that shows no signs of slowing, from global manufacturing headquarters to expanding advanced operations. Greenville County alone has averaged manufacturing employment growth of more than 17% over the last decade.
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That momentum makes Greenville the ideal hub for small and medium-sized manufacturers across the Southeast to come together, share ideas, and discover the latest technology that keeps shops competitive.
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We’re bringing a lineup of high-performance tooling and workholding partners that solve real problems on the shop floor:

• AB Tool – Home of the Shear Hog and AccuHold! Special carbide cutting tools delivered in 3–6 days.
• MAQ – Vibration-damped tool holders for internal turning operations from 3xD up to 15xD. 
• Microconic by Masa Tool – Subspindle workholding for Swiss & CNC lathes
• Pratt Burnerd America – Precision lathe chucks and workholding systems
• Soph Magnetics – Magnetic workholding and material handling solutions

While you’re at the show, make sure to stop by our other partners right in our aisle!

• AKKO - Booth 1934 –  A global leader in precision tooling since 1986, AKKO delivers high‑performance rotary toolholders, turning and milling toolholders, and a broad range of precision carbide inserts—tailored for minimal vibration, exceptional surface finish, and versatility across applications
• Blue Photon Technology & Workholding Systems LLC – Booth 1929 - They offer an innovative, patented adhesive workholding system—ideal for gripping complex or delicate parts without distortion, and enabling full 5- or 6-sided access, even in heavy milling of titanium and superalloys.
• EWS USA/ Command Tooling – Booth 1932 - EWS is a global expert in live and static toolholders and modular machining systems; in North America, they operate through the U.S.-based Command Tooling facility, offering precision solid and rotary toolholders under both brands.
• Jergens Workholding – Booth 1928 - A worldwide leader in custom CNC workholding—including vises, clamps, fixturing systems, and their patented Ball Lock® mounting and Fixture‑Pro® 5-Axis solutions—a go-to for boosting set‑up speed and machining productivity. You can also check out the workholdig in action just across the Aisle in the Innova Machine Tool Booth.  They are featuring Jergens workholding on their WSI WVM380 CNC machine.

(Click each name to add them directly to your show planner.
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by Bernard Martin

In workholding, every second counts, and reducing machine idle time is critical to improving productivity and workflow efficiency. Soph Magnetics, a global leader in magnetic workholding solutions, understands this challenge. Under their Brisc brand, they offer magnetic pallet chucks to streamline setup changes, maximize machine uptime, and ensure consistent precision in machining processes.
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Whether it’s for CNC mills, EDM machines, WEDM, or automated systems, Brisc pallet chucks deliver unmatched reliability and performance. Here’s a closer look at the types of pallet chucks available and how these solutions can revolutionize your production line.
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Under the Brisc brand, Soph Magnetics manufactures a comprehensive range of pallet chucks to meet a variety of workholding applications.

Permanent Magnetic Pallet Chucks
Permanent magnetic pallet chucks use high-strength magnets to securely hold workpieces without requiring a continuous power supply. This makes them an ideal solution for small to medium-sized parts where energy efficiency and safety are critical considerations. Since the magnetic force is always active, workpieces remain clamped even in the event of a power failure, ensuring reliable and consistent holding throughout the machining process.
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Custom Magnetic Pallet Chucks
For specialized machining requirements, Soph offers custom magnetic pallet chucks tailored to meet unique challenges. These solutions can include advanced features such as magnetic zoning, unique shapes, or robotic integration, depending on the application. Custom chucks are perfect for complex or non-standard workholding tasks, providing optimized performance that addresses specific production needs with precision and efficiency.
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Rapid Setup Changeovers
One of the key advantages of Brisc magnetic pallet chucks is their ability to drastically reduce setup times through quick and efficient changeovers. Workpieces can be prepped outside the machine on interchangeable pallets, saving valuable time during production. This offline preparation minimizes machine downtime by allowing operators to prepare the next job while machining is still underway.

When it’s time for a changeover, pallet swaps take just seconds and deliver repeatable accuracy, ensuring consistent positioning every time. Designed for seamless integration with robotic systems, Brisc pallet chucks are automation-ready, making them ideal for lights-out manufacturing and just-in-time production workflows. The result is reduced idle time and a smoother, more efficient production process.

Consistent, Repeatable Precision
Precision and repeatability are at the heart of every successful machining operation, and Brisc pallet chucks deliver both with exceptional reliability. By utilizing magnetic holding technology, they eliminate clamping pressure, which is particularly important for delicate or thin workpieces that are prone to distortion.

Each workpiece is clamped and positioned in the exact same way, ensuring high repeatability within tight tolerances, often in the micron range. This level of consistency reduces errors, minimizes scrap, and improves overall quality. With Brisc pallet chucks, manufacturers can achieve higher accuracy, less rework, and more efficient production.

Versatile Applications Across Machines and Materials
Brisc pallet chucks are built to handle a wide variety of manufacturing tasks, making them a versatile solution for any shop floor. They are compatible with various machining systems, including CNC milling, grinding, turning, EDM, and WEDM machines.

Beyond versatility in equipment, they are also ideal for a range of ferrous materials such as carbon steel, tool steel, and heat-treated alloys. For materials like high-carbon or hardened steels, Brisc pallet chucks effectively demagnetize workpieces to ensure clean finishes post-machining. This flexibility enables manufacturers to optimize workflows across multiple processes with a single, reliable workholding system.

Enhanced Productivity with Automation
Designed with automation in mind, Brisc pallet chucks are a perfect fit for robotic systems and automated manufacturing lines. They enable lights-out manufacturing by allowing robotic arms to quickly swap palletized workpieces, supporting continuous, unattended production.

​For batch runs, Brisc chucks minimize setup times, making small-to-medium runs more efficient. With higher throughput and less time spent on manual clamping adjustments, operators can focus on machining instead of repetitive tasks. By integrating Brisc pallet chucks into automated workflows, manufacturers can boost productivity, improve consistency, and streamline operations.

​Since 1998, Soph Magnetics has been a leading provider of magnetic workholding, mold and die clamping, and material handling solutions. Under their Brisc brand, Soph offers an extensive range of magnetic products, including permanent magnetic, electromagnetic, and electro-permanent magnetic chucks, designed for applications such as grinding, milling, turning, EDM, and WEDM.

Their dedication to innovation, precision, and reliability has made Brisc magnetic solutions a trusted choice for manufacturers worldwide.

At JMI CNC & Automation, we’re proud to represent Soph and their innovative Brisc magnetic solutions. Brisc pallet chucks are the ideal choice for reducing downtime, enhancing precision, and automating workflows.

Contact us today to learn how Brisc magnetic pallet chucks can optimize your operations and take your manufacturing to the next level!

Join Jones Marketing at SOUTHTEC 2023 - October 24-26, 2023! 

​We're a premier Manufacturers' Representative Agency will be featuring innovative metal cutting technologies from a distinctive group of high performance tooling & workholding suppliers. Some with no known competitors!

The Southeast is experiencing exceptional growth in areas critical to the economy, such as aerospace, automotive, advanced materials and workforce development – making the region a hotbed for advanced manufacturing.

SOUTHTEC is designed to give manufacturers the means to discover and acquire the tools needed to drive the next evolution of their industry.

SOUTHTEC creates a greater opportunity to engage first-hand with world-class suppliers and identify solutions needed – from development to final production.

Save the date for SOUTHTEC 2023 - October 24-26, 2023.  ​

And don't forget to visit our other partners while you're at the show!
​You can click the links below to add them to your show planner:

• Blue Photon Technology & Workholding Systems LLC  - booth 1934
• GMN USA  - booth 1936
• Jergens -  booth 1928
• ​Tapmatic Corporation & OMG North America - booth 1931

edited by Bernard Martin

Founded in Hamburg Germany, the Soph Company have focused their efforts on developing and producing magnetic chucks under the BRISC brand name. Brisc Magnetics Co., Ltd was founded in 1998, specializing in designing and manufacturing magnetic work-holding, clamping and lifting equipments. With advanced design, outstanding performance and unsurpassed reliability they fit well in Soph's product mix

Soph's BRISC brand manufactures all kinds of magnetic chucks including permanent magnetic chucks, electromagnetic chucks and electro-permanent magnetic chucks for many work holding applications like grinding, milling, turning, EDM & WEDM.

The goal is to apply their experience and technology into the field of magnetics to provide our customers with the best magnetic solutions available in industry today.